9 of the Best Brand Management Software Options for 2023

Leila Cruz

Content Partnership Specialist

January 13, 2023

Max 15min read

Brand management is an art form and a science. 👩‍🎨

Whether it’s coming up with ideas for new campaigns or managing projects, it’s safe to say brand managers have their hands full. It requires keen attention to detail, an understanding of the market, and a knack for creative thinking.

And to help make the most of your efforts and make a positive impact on the company’s bottom line, you can turn to brand management tools to monitor, manage, and measure your brand’s health and performance.

These tools range from traditional forms of market research to more sophisticated analytics solutions—they can provide great insight into your brand’s standing, target the right customers and optimize your marketing strategies to ensure that your brand stands out from the competition.

So, if you’re looking for a new brand management solution to add to your tech stack or simply looking for one that does it all, we’ve got you covered. We’ve narrowed it down to nine of the best brand management software available today. Take a look at each one to learn about their best features, limitations, pricing, and customer reviews.

But before you dive into the list, find out what makes a good brand management software to help you and your marketing team choose the right tool for your brand! 🤝

This Article Contains:

What to Look for in a Brand Management Software

Brand management is a marketing strategy and process of creating, nurturing, and protecting a brand’s identity and reputation. It involves all aspects of how a company communicates with its customers, including marketing initiatives, customer service, staying up to date on industry trends, and so much more.

These marketing tools help brand managers and marketing teams with:

Brand strategy: Manage and execute your brand strategy effectively
Brand consistency: Keep overall brand guidelines consistent across various channels
Asset organization: Centralized database for digital brand assets
Brand awareness and reach: Attract potential customers and boost brand awareness and loyalty
Enhanced customer journey: Influence your audience’s purchasing decisions and increase sales
Automated workflows: Manage and simplify workflow processes
Insights and data: Track and measure brand health and campaign performances
Resource management: Identity and effectively allocate budget, workload, time, and other available resources

But remember—not all brand management software is built the same. ☝️

When looking for the right brand management tool, here are a few of the key features to look for:

An organized and centralized hub for your brand assets
Robust hierarchy and digital asset management systems
Customizability, scalability, and user-friendly interface
Real-time data and reporting dashboards
Workflow automation
Advanced search and filtering system
Integration capabilities
Team collaboration tools

…to name a few.

Now, it’s time to dive into the top nine brand management tools in the market today. Each tool offers a unique set of features, so take a look at each to see which best supports your current and future needs!

The 9 Best Brand Management Tools in 2023

1. ClickUp

Best for project management and team collaboration

ClickUp centralizes collaboration between teams so everyone works toward the same goal and avoids silos

Are you ready to take your brand to the next level and boost your team’s productivity? Manage your brand, projects, and teams effectively—all in one place with ClickUp.

ClickUp is an all-in-one project management and productivity tool that offers a fully customizable platform to help teams across departments and industries manage any type of work, enhance team collaboration, and simplify their workflow.

Whether you’re a brand manager in charge of single or multiple brands, the entire platform is fully customizable, you can set ClickUp in any way to support any type of business and cater to unique and complex workflow preferences.

Its robust Hierarchy structure gives you the flexibility and control to organize your projects and teams in the way that makes sense for your business, while the key project management features in ClickUp allow you to plan, manage, and track your projects, marketing campaigns, workload capacity, company, and team goals, and so much more.

You’ve got a lot on your plate as a brand manager, so let ClickUp help you manage everything you need—all in one place!

Plan your brand marketing strategies and campaigns with collaborative tools such as ClickUp Whiteboards and ClickUp Docs, choose from 15+ custom views to manage your team’s workload, communicate with your team with the built-in Chat view and comments, and track your KPIs and goals in ClickUp Goals.

Using ClickUp Whiteboards as a visual collaboration tool for any need — Marketing professionals can use ClickUp Whiteboards as a visual collaboration tool for brainstorming, roadmaps, strategy planning, and any need, and easily connect them to your work in ClickUp

It also gives you access to a custom Dashboard feature which gives you the power to create a high-level view of your work with real-time reporting and track all sorts of important data such as project progress, priorities, performances, and virtually anything else you’d like to see at a glance.

And with custom automations in ClickUp, you can finally create efficient workflows that require less attention and energy. Streamline your team’s processes by using pre-built automation in ClickUp, or create your own, to simplify your workflow and put manual tasks into auto-pilot mode so you can focus more on what matters most—building and managing a brand!

Speaking of streamlining your workflow, ClickUp integrates with over 1,000 other work tools, including your most-used apps such as Slack, Gmail, Dropbox, Hubspot, Jotform, and so much more. Connect them together to bring all your work, into an all-in-one centralized place. 😌👌

Want to learn more about how ClickUp can help you with brand management? Take a look at the features below to find out!

Best features

15 + Custom views: Choose to see your work your way (Timeline, Board, Chat, Workload view, and more)
Custom Fields and Custom Statuses: Add as many Custom Fields as needed to give your team and stakeholders the context they need to get on the same page and create Custom Statuses to help with progress tracking
ClickUp Form view: Customize Forms with themes and avatar images to reflect your brand, and use them to collect feedback from your customers
ClickUp Calendar view: Easily create a campaign calendar and link important tasks together in one high-level view
Proofing (image, video, and PDF annotation): Centralize feedback for brand assets and expedite the approval process
Collaborative Whiteboards: Brainstorm solo or with your team and create a visual roadmap of your campaigns, projects, and more
ClickUp Docs: Create a comprehensive project communication plan by using Docs to help easily plan out your business messaging strategy
Permissions and privacy: Invite guests such as clients and freelancers to your Workspace, and control the sharing, privacy, and permission settings
Mobile App: Available across devices to give you access to your work at all times and from anywhere
Custom Dashboards: Choose over 50+ dashboard widgets and build your ideal mission control center to track your marketing efforts, projects, workload, and so much more

Bring all your work together in a high-level overview with Dashboards — Bring all your work together in a high-level overview with ClickUp Dashboards

Limitations

Learning curve due to the number of available features

It takes some time to become used to the UI and move through the learning curve to grasp all of the functions, just like with any new software, but hey, what you spend in time now can save you countless hours afterward.” — Capterra review

Pricing

Free Forever: Feature-rich free plan
Unlimited: $5/month per user
Business: $12/month per user
Business Plus: $19/month per user
Enterprise: Contact for pricing

Ratings and reviews

G2: 4.7/5 (2,000+ reviews)
Capterra: 4.7/5 (3,519+ reviews)

Want to get started but need a little boost? Use this free Brand Management Template by ClickUp to give you an organized and structured way to manage your projects, team, and more.

This Brand Management Template allows you to track all activities for your clients in addition to documenting style guides and internal processes

Download Brand Management Template

2. Hubspot

Best for customer relationship management

HubSpot is an all-in-one brand management platform that allows businesses to build and nurture customer relationships. It provides a comprehensive suite of tools for sales, marketing, customer service, website design, and analytics.

With this tool, you and your team can create personalized customer experiences and build stronger customer relationships to increase loyalty and generate more leads. You can also use HubSpot to manage your brand’s reputation by tracking conversations about it across social media channels and responding quickly to any negative feedback.